Commercial Rug Cleaning

Extend the life of your rugs and create a healthier office environment for your team and you to enjoy with our expert rug cleaning process. We can effectively freshen and clean your dirty rugs leaving them revitalised and sparkling.

We make sure your rug is cleaned thoroughly in a way that doesn’t cause it any damage and we only use cleaning products which we’ve tested to be safe on your type of rug fibre content.

Benefits of Commercial Rug Cleaning

We’re local Shropshire based experts in rug cleaning and one of the few specialists in the UK who offers you all these benefits:

  • Colours restored to a rich, bright and vibrant shade
  • Removal of embedded coarse grit which extends the life of you rug
  • Enhancing the texture and appearance of your rug by lifting flattened piles.
  • Protection treatment to help resist future staining and soiling
  • Off site cleaning for your convenience
  • Suitable for virtually all types or rugs
  • Optional Anti-Allergen Treatment for Healthcare or Childcare Environments

Our Rug Cleaning Process

Nearly all rugs are cleaned within our custom rug cleaning studio.  As we’ll be cleaning it fully and properly, we can’t clean them as effectively in your home.  We’re one of only a handful of cleaners in the UK who have a dedicated facility to clean rugs, as opposed to ‘the garage’ where most carpet cleaners clean their rugs.

We have invested in some of the most advanced equipment to ensure that we do the best job possible and as safely as possible.  We like to have your rug for 5-7 working days but for urgent requests can turn them around in three days.  There are many stages your rug will go through on its journey to its former glory and here’s what we’ll do…


A qualified technician, who has been professionally trained in rug cleaning will come to your home and assess your rug.  This is vital to ensure that we use the correct processes and products on your valuable rug.  It also allows us on those very rare occasions to bring to attention any potential issues that your rug may have.

We’ll do a number of checks, such as a colourfast tests and possibly even Ph tests if appropriate.

Dusting / Vacuuming

Various studies have shown that between 60 to 75% of all the soil that is contained in your rug is DRY soil and that can add up to a pound of dirt and grit per square foot of your rug.  It’s this dry soil that is makes your rug flat and matted. This abrasive dry dirt is the cause of the wearing away at the base of the fibres as people walk on your rug.  As much of this soiling as possible is removed before it is wet cleaned, otherwise it turns to a ‘sludge’ which will slowly wick back with use.  We treat both the face and the back of the rug to remove as much dry soil as possible.

Pre Treatment & Brushing

Having pre-tested any stains we’ll apply the appropriate product in an attempt to remove it, by applying the correct solution and allowing it to settle this greatly increases the chances of completely removing the stain.  Many rugs are a natural fibre and often unprocessed and because of this nobody can guarantee to remove every stain, although most stains are no problem we will warn you if any stain may not be removed completely while we pre-inspect your rug.

Hand Finishing Fringes and Groom the Pile

Once the face of your rug has been thoroughly cleaned we hand finish the fringes.  This involves using a specially designed table and a mesh screen to help protect your delicate fringe. After cleaning the pile it needs ‘grooming’ in four different directions before it dries to ensure it is all ‘stood up’ and laying in the same direction to give a more even look to the finish.
Now that it’s all clean, what else do we do?

Co-Apply Stain and Soil Resistant Treatment

Our co-application method of applying the carpet protector during the cleaning process has many great benefits, it protects deeper into the pile than protectors that are simply sprayed on after cleaning, ensuring deep down protection right to the base. It’s applied hot, meaning it bonds better, lasts even longer and can resists hot spills better than cold, post applied protectors and it doesn’t affect the feel or appearance of the fibres unlike cheaper protectors which may have a tacky finish when applied too much.

Hang to Dry

All of our rugs are hung to dry in our custom drying room.  Leaving a rug wet for days is the cause of most of the problems that are associated with cleaning.  Unwanted dye bleeding, cellulosic browning, or ‘soap burn’ are just some of the potential problems and by hanging them we circulate temperature and humidity controlled warm air, not hot, around them to prevent drying issue.  Hanging rugs also ensures a reduced chance of shape change, rugs which are just left laying out on the floor to dry don’t have any tension in them and can then dry uneven and buckled but rugs that are hung correctly ensure that the rug remains under tension while drying which reduces the risk of shape change. Any rugs that we clean during the day will be dry overnight and ready for a final inspection and bagging to return.

Call us now on

phone_eternal 01952 796630